The Importance Of Video Brochures

No business can be imagined without it, so a business owner must concentrate to build a strong and big network. There are lots of things that need to be considered to have a strong business network.

Networking is just an occurrence when you have a planned gathering or event with a primary goal of setting the connection with the number of people.

However, the purpose of networking may vary as according to someone plan, but the primary function mostly is to meet the people or have the people to meet you.

It just gives you a fantastic opportunity to market yourself and your business through social setting, so it is comfortable for everyone.

There are many networking groups in almost every business field who support each other to have the perfect growth. They use each other services to provide referrals and hot leads while helping as the perfect group for each other.

Networking when combined with various elements that help to create a network, it becomes more beneficial for business. It just helps in creating the lifetime value of a customer, so a networking must be done in such a way that it could directly target the customer.

Networking while considering the lifetime importance of a customer

The lifetime customer value is defined as per the customer revenue that might help you to bring your business through their entire known network.

A perfect customer relationship includes much more than just giving them a good buying experience. It contains many happy experiences that keep the customer connected with the specific brand.

The brand becomes their regular vendor, and they purchase the products and services of the brand they are loyal to. With better analysis of the customer interaction and purchasing, it also allows marketers and owners to understand their buyers.

It helps to know about the potential customer who can help you to have the highest ROI over the long period. So to have the better ROI, you should move towards your targeted customer.

Moreover, in today’s world, you have lots of ways to target your customer by creating a strong network. Video brochures or LCD brochures are among them to have the best network to expand your business. These are the latest and innovative ways to expand your business.

Use video brochures while networking

Once you have understood your potential customer, you would like to target that potential customer by retaining your current customer. So, video brochures can help you engage and impress your potential customers.

In today’s highly advanced and digital world, video brochures can help your company to stand out different from the competitors which further help in building your business.

While targeting your customer or making your business more remarkable for others, LCD brochures can be a perfect technique.

With studies, it has been found that video grabs more attention rather than text and make more sense to engage the customer. They are also entertaining, effective, and time-saving as a comparison to text, or motionless images. Moreover, when it comes to brand recognition and building relationships, no other means can replace video brochures.

Studies indicate that most people prefer watching videos and videos grab the attention of the viewers. They are also amusing, time-saving, and more effective than motionless words or images at creating brand recognition and building relationships.

Importance of video brochure in networking

To have a successful business, it is quite helpful to make the people know about your business. Moreover, if you have a good network, you can perfectly increase the sales opportunities and may also turn your business into a brand.

Video brochures are the marketing tools that can be used for the variety of resolutions. These videos are frequently shared with co-workers and other people. So, it helps to grab the attention of the people and also to deliver the inspiring message while helping the viewers to purchase the product.

Another important benefit of video brochure is that they show the same presentation again and again, which means that you don’t need to explain your product and services again and again.

So, it can work in a better way than a company representative.

Therefore, if you want to have the perfect growth and advertisement of your business, you better go for video brochures.

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The State of Video Marketing in 2018

Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Read on to see a comprehensive overview of what video marketing looks like in 2018.

Video Stats for 2018

First, let’s check out a few stats about video in 2018, using information from Wyzowl’s fourth annual State of Video Marketing Survey.

  • 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
  • The average person watches 1.5 hours of video each day.
  • 81% of individuals have purchased a product or service after watching a video
  • 76% of marketers say video has helped their company increase sales.
  • Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it).
Video marketing statistidc

How Can I Use Video in My Marketing Strategy?

Now that you know how important video is to the sales process, let’s look at a few of the interesting ways you can use it in your marketing strategy this year.

Live Video (Live Streaming)

Live video continues to grow in popularity, and we believe this new trend is here to stay. For brands, live videos offers the following advantages:

  • Attractive to users, promotes authenticity
  • Economical, don’t require investment in production or editing. Once the broadcast it over, it stays on the platform for promotion purposes
  • Increases views & quality of views because live video is on popular platforms, and its time-sensitive nature attracts a curious audience

Vertical & Square-Shaped Videos

Video formats are changing, affecting all aspects of design and production. While videos used to be all about “horizontal” shapes, phones and tablets have changed the way we think. More brands are creating vertical videos from the start to think “mobile-first.” However, the more popular solution at the moment is square videos. This format occupies 78% more space in the Facebook News section, leading to more engagement.

E-Learning Videos

Product and services videos can be a powerful tool, but videos are flexible enough to have many other uses, such as e-learning. Such training can be used to monetize your videos and help you transmit information to customers or prospects in a clear, visual way. You can even use videos for in-house training for employees or integrate training and marketing by offering up a valuable video to users who submit their contact information.

Sponsored Videos

Paid and sponsored videos can be highly profitable on social platforms such as Facebook and YouTube. You can even partner with YouTubers and other influencers to boost your content. To maximize ROI, carefully measure your results and make edits when necessary.

Custom Video Books a video album that lets you share memories with loved ones.
Upgrade the Family Photo Album Photo Slideshows and videos are the best way to revisit cherished memories again and again.
Vertical or Horizontal Orientation Select the orientation of your screen to match your photos and video.

360 Degree Videos

360-degree videos are becoming increasingly popular as a way to show destinations, experiences and products in an interesting way. Here’s an example featuring some majestic lions. As an added bonus, case studies conducted by magnifyre and Google suggest that people engage more with 360-degree videos.

Video Funnels: In the same way you use other types of content (such as email campaigns) to move your audience across the buyer’s journey from awareness, to consideration, to decision. Facebook and other platforms now allow you to build custom audiences based on behaviors, allowing you to also retarget based on the same.

 

Intrigued by all of the new video marketing formats now available? Now that know what video marketing looks like in 2018, here’s how you can begin to develop your strategy:

How to Build a Video Marketing Strategy

1. Develop Your Personas & Customer Journey

To make sure your videos connect with your customers, you need to be sure that you’re targeting the right message to the right audience. To do so, you’ll need to take the time to find these consumer insights before creating your video. While text can be easily rewritten, videos take a lot more resources to be re-done. It’s best to try and get them right the first time. Make sure that your messages match your brand voice in every instance.

2. Build KPIs and Goals

Next, you’ll need to create measurable goals and KPIs for your video campaign. Without goals, you can’t calculate ROI and prove that your videos are working. To learn what works well for your audience, perform some A/B tests, then determine what “good” looks like for your brand.

3. Determine the Type of Video and Platform

There are many platforms on which to host your video, including Facebook, Snapchat, LinkedIn, YouTube, e-publications, traditional television ads and more. You’ll need to research where your audience spends time and which platform is the best fit for the tone of your message. Some content platforms are better for short-term campaign videos, while others are better for live videos. Still others (like YouTube) are best for longer videos that you want to have some staying power.

4. Create Cost- Effective, Valuable Videos

Make sure that your video is easily recognizable with visual-striking branding, then tell a story that matches your goals and your brand. You can choose to create your video in-house or work with an external agency to build them for you. In-house videos are typically built more quickly and can be more easily edited later, while external videos ensure your content looks professional and appeals to your audience. In-house videos are typically more cost-effective, though they do take a fair amount of time. External videos can range from very affordable to very costly, depending on the agency you choose. This image from Phil Nottingham of Wistia can help you decide which choice is right for your marketing team:

Budget Vs. Audience Size.

Ways to Use Video

Now that you know how to build videos, let’s take a quick look at some of the types of content your video can feature:

  • Company overview (a quick look at your company and its products/services)
  • Big announcement (merger, new product, special events etc.)
  • Product/services demo (product features, before-and-after, how-to tips, etc.)
  • Event promotion (sales, in-person events, event info, etc.)
  • Customer testimonials (quotes, interviews, screenshots of reviews, etc.)
  • Seasonal videos (holidays, special promos, trending events)
  • Q&A videos (answer product questions, take questions from customers, etc.)

Keep in mind that videos don’t have to be fancy or expensive to be effective. Some of the best videos will cost you very little time and money and will appear more authentic to your audience. To learn more about video marketing in 2018,

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HOW TO MAKE A GREAT VIDEO FOR YOUR BROCHURE

Pre-production for good business video

  1. Visit youtube and search keywords in your industry for some inspiration or clarity on how to create the best film in your industry.
  1. List your businesses strengths and/ or brand pillars and be clear on what benefits you offer the customer and how you differ to your competition.
  1. Think about what visuals or people can best tell your story. Is it you or your customers or suppliers? Ask yourself, how can I bring our story to life in a file format?
  1. Hire a film producer or film director with a great folio of work who can tell you what results in their films create. You will find high-end agencies that can create cinematic masterpieces or film students starting out and their budgets will vary dramatically. Filmmaking is a craft that takes a long time and effort to master, so be sure to hire people who are masters of their profession, because they will make you look good. While there are companies successfully making raw content on iPhones, they are likely to have built brand equity before sharing raw content.
  1. Brainstorm with the filmmakers on the best format to tell your story. Is it a mini-feature film narrative, documentary style, vox pop, art house or a series of testimonials? All great films involve good preparation.
  1. Clarify how you want the viewer to feel after watching your film and whether there is a call to action? Determine where your film will be distributed – youtube, company website, Facebook, Instagram, LinkedIn, Twitter – as this may impact how you film your story?

Production of a corporate video

  1. Attend the film shoot to ensure that the film is on message and exactly what you had in mind because you will know your brand better than anyone.

Post-production for making a business video

  1. Enquire about the film editor as the edit is only made easy when good planning and filming has been completed. Make sure the contract states you can make recommended edits to completed versions.
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Three Good Reasons To Invest In Video

Does video content work?

We only need to consider how much video content crosses our own path in a standard business day, to know that video content is growing. Businesses are increasingly investing in video because it works.

A report by Invodo in 2014 reported:

  • 9% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Retailers cite 40 percent increases in purchases as a result of video.
  • Shoppers who view video are 1.81X more likely to purchase than non-viewers.

Recent trends in video format

At tmdigital, we’re seeing a lot of smaller businesses take the plunge to make their own first video and corporate brands invest in series of video.

The most recent popular formats for video brochure content include:

  • Explainer videos: these explain a concept, product or service in an entertaining manner, utilizing a variety of styles, such as animation or live action.
  • Interviews with experts: as these help establish credibility and authority in all areas of business.
  • “How-to” or instructional videos.These help to reassure your customer that he or she will be able to successfully use or install your product.
  • Product demonstration videos.Your customer will be able to successfully use your product.

What is a standard video budget?

A video budget can range from virtually zero cost with a colleague simply filming a CEO on a smart phone, to the most expensive Chanel advertisement which was reported to cost $33 million.

We are living in a period in history, where everyone can be a photographer or filmmaker via their smart phone.  The surge in visual communications ensures there is an abundance of creative talent to help even the most traditional businesses become visually compelling. As the famous saying goes, ‘you get what you pay for’.

tmdigital clients are now allocating 30 per cent of their film production budget to video brochures distribution. The reason is it becomes a safer investment because the video content is guaranteed to land in the hands of their key stakeholders and their top 15 friends.

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